Tons of digital marketing tools exist to generate business online. A digital marketing expert picks the right tool for the job. You don't unscrew a nail with a chainsaw. Below is what small businesses must understand about the key digital tools available. Infographics use when you want to explain something with visual aids. Label a map instead of taking 500 words to describe where all the countries are. Infographics are great to explain your competitive advantages, inform about what you do, how you do it and the benefit of your product/service. It is easy to share as a sponsored ad/post/tweet in LinkedIn, Facebook or Twitter.